INSIGHTS

CULTURE CAPITAL CASE STUDIES

Building-an-Agile-Innovation-Team-within-a-Corporate-Framework

How a Personal Products Company Accelerated Its Agile Innovation Team

Sector: Consumer & Personal Products
Client size: 70 employees

1. Context

A growing personal products organisation needed its innovation team to operate at a faster, more cohesive, and more adaptive pace. Despite strong technical capability, behavioural patterns were slowing progress.

2. The Behavioural Problem

The team struggled with:

– inconsistent collaboration behaviours
– unclear behavioural expectations for agile delivery
– hesitation to challenge or contribute
– uneven accountability across roles

3. The Intervention

We used:

– CLS360 to assess leadership behaviours impacting agility
– CTS to map team dynamics, pressure behaviours, and collaboration patterns

These diagnostics revealed the exact behaviours constraining innovation. We then facilitated a behavioural reset, establishing new norms for pace, clarity, and contribution.

4. The Behavioural Shift

– Faster and clearer decision‑making
– Stronger contribution and challenge
– More predictable collaboration rhythms
– Higher team confidence and energy

5. Organisational Outcomes

– A significantly accelerated innovation cycle
– A cohesive, behaviourally aligned agile team
– Better cross‑functional collaboration
– Strong behavioural foundations for sustained agility

If this feels familiar, let’s talk.

ABOUT THE AUTHOR

Quentin

CO-FOUNDER AND MANAGING DIRECTOR
Culture Capital Group is a culture change consultancy with a global network of consultants, research collaborators and business partners, united by a passion for delivering evidence-based behaviour and relationship solutions to our clients.

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